Vague words that are synonyms for progress, paired with footage of a high-speed train

Kendra Eash published a funny poem in McSweeney’s about how big companies use stock video and portentous but vague voice-overs to create feel-good ads about their corporate brands. Then a stock footage company with a sense of humour set the poem to, well, stock footage.

Explained the company, “The minute we saw Kendra Eash’s brilliant ‘This Is a Generic Brand Video’ on McSweeney’s, we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage.”

Correct me if I’m wrong, but I think this is a case of commerce imitating art imitating commerce imitating emotion.

H/T: Jane Kansas. Accept no substitutes.


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