Scott Logan, who formerly served as Nova Scotia's Assistant Deputy Minister of Health Promotions, responds to our observation that John F. Kennedy would seem skinny today: This piece and the previous on "Your Lying Pants" speak so graphically to socialized norms. When the majority of people smoked it was "cool." When—for various reasons—the tipping point was reached where the majority were non-smokers, the efforts to reduce tobacco's harmful impact on society gained great momentum.  In tobacco, the strategy was based on "re-normalizing" society's previous normal view of smoking. In other words the "new cool" was re-cast in a non-smoking image. The health...