Tagged: ECBC

A rare—and welcome—case of real government communications

I have vented previously, here and here, about the quiet acquiescence of municipal and provincial leaders to the destruction of Enterprise Cape Breton Corporation. Why haven’t the Premier, the Minister of Economic Development, the Leader of the Opposition, and other provincial leaders spoken out against the elimination of an institution, enshrined in an Act of Parliament, whose dismantling will cost Cape Breton tens of millions of dollars a year for the foreseeable future? Cape Breton is still part of Nova Scotia, after all.

Marlene UsherMy purpose in this post is not to belabour the point, but to direct readers’ attention to a striking and courageous counterpoint to the unbecoming silence of  leaders who ought to have spoken out. It came from an unlikely source: the acting CEO of the soon-to-be-dissolved agency, Marlene Usher, in an interview with CBC Cape Breton’s able Information Morning host, Steve Sutherland, Friday.

You can find it here.

So much about this interview is remarkable: the tone of regret; the avoidance of forced cheeriness; the absence of scripted talking points; the unmistakable ring of candour. At one point, two or three questions in, you can almost hear Sutherland pull himself up short, as if to say, “My gosh, she’s actually going to answer these questions!”

Referring to Industry Minister Rob Moore’s false claim that all would be “business as usual” after he rolls ECBC into ACOA’s deathly grip, Sutherland said, “It kinda sounds like you don’t really think it’s business as usual.” Usher demurred, but went on to detail the kinds of offerings that ECBC could make as a locally based Crown corporation that will no longer be possible under ACOA’s aegis.

There was nothing insubordinate about Usher’s response, just plainspoken, truthful answers to probing questions—which is to say, a style of communication you almost never hear in today’s hyper-messaged nexus of media and politics. My immediate thought, given the Putinesque style of the Harper administration, was that the interview might put Usher’s employment at risk.

I don’t know Usher, but in conversations around Sydney in the days since the axe fell, I’ve been struck by the reservoir of affection for her and her staff.

“I get to work with some incredibly dedicated folks from ECBC on a regular basis,” wrote musician and music promoter Albert Lionais on Facebook. “They’re really set on helping to develop the cultural industries here and to help folks make a living at what they love and from here at home.”

Usher’s two predecessors, the mercurial Rick Beaton and the ethically controversial John Lynn, caused the corporation, and the island, no end of bad press. An unassuming professional, who does her job quietly in a way that earns the affection of those she is mandated to serve, gets no press at all. Give the interview a listen.

How not to do an interview

Mount St. Vincent PR students looking for a case study on how not to do an interview may want to file away this CBC-Cape Breton year-end interview with John Lynn, CEO of Enterprise Cape Breton Corporation.

Interviewer Steve Sutherland comes off as polite, patient, and persistent. Lynn’s obvious beefs with local media coverage may or may not be valid, but he undercuts his message by appearing peevish and evasive.

Anger rarely works on radio or TV. This guy needs to dial it back.