The pun addiction of newscasters

Peter Barss thinks newscasters overuse puns. In a letter to CTV, he wrote: Like many news stations (radio and television) you seem inclined to use as many puns as you can fit into a story. The question I'd like to suggest that you ask yourselves is, "Why?" Does a pun help to elucidate a story? I don't think so. In fact, the use--overuse actually--of puns acts as a distraction from the news. Instead of helping to clarify a story, puns draw attention to the "cleverness" of the speaker. It's like "Hey, look at me. I just found another pun." Just because a...