05 Jun Nova Scotia Business Inc. strikes back

Posted at 12:35h in That's life by

In response to an engineer’s grumble here yesterday that Nova Scotia could take a page from unlikely Iowa in promoting local engineering process, alert Nova Scotia Business Inc. communications director Shawn Hirtle sends along some made-in-NS business promotion graphics that stand up pretty well to Iowa’s:

NSBI-Clean Tech-Infographic-FA

Outsourcing Infographic_Final

Writes Hirtle:

It was great to read the piece in Contrarian that highlighted how jurisdictions like Iowa position themselves and attract companies. New and home-grown companies grow in Nova Scotia because of business factors including:

  • Talent and available workforce
  • A supportive business community
  • Cost competitive business models
  • Doing international work (export, export, export).

We could quibble about some of this. The second poster boasts of Canada’s record attracting immigrants, omitting to mention Nova Scotia’s bleak results on that front. But in terms of salesmanship, it’s certainly on a par with the Iowa trade publication advert. I’m glad to pass along some of what Nova Scotia Business Inc. is doing to promote the place, and always delighted to encounter government communicators who are quick on their feet.