[caption id="attachment_6492" align="alignright" width="150" caption="Tanya Davis"][/caption] Sandbar Music of Charlottetown, PEI, has released a soundtrack MP3 of  the hit YouTube video, How To Be Alone. Tanya Davis wrote and performed the poetry and music at the heart of the piece; Andrea Dorfman directed the film, which had been viewed just over 600 times when featured here July 30. (Find a partial account of its viral progress toward the current 1.4 million hits here.) It's plain that, aside from one crankypants Globe and Mail reviewer, lots of people want to hear music and poetry like Davis's, and see moving pictures like Dorfman's. The traditional distribution...

How a video goes viral: Sometime on Wednesday, Halifax filmmaker Andrea Dorfman uploaded her lovely video, featuring Tanya Davis's poem about solitude, to YouTube. At 6:38 a.m., Friday, when Halifax artist Shelagh Duffett reposted the video to her website, it had been viewed 40 times. Kimberley Mosher, an account manager for a Halifax Advertising agency, saw it on Shelagh's site and put it on her Facebook page, where, in turn, fashion blogger Allison Garber saw it and reposted the link to her FB page. All this happened in less than three hours. Allison's and my mutual friend (and brilliant, Baddeck-based communications strategist) Stacey Pineau sent me the link...

Halifax filmmaker Andrea Dorfman brings Halifax poet Tanya Davis's words to the screen. Produced by Walter Forsyth. Watch for the Hitchcockian cameo by Dorfman....