Trompe-l’œil coffee anyone?

mcdonaldsfreecoffeepole-cs OK, it’s not really trompe-l’œil. It’s an actual, three-dimensional lamp standard at 6th Avenue and Cambie Street, Vancouver.

The Cossette ad agency wrapped the pole in brown vinyl, affixing an out-sized carafe at the top and a giant cup at the bottom.

The result: an eye-catching ad for McDonald’s coffee giveaway promotion.

Don’t try this in Halifax, where it’s illegal to advertise on poles, except for the anatomically correct poles city fathers (and mothers!) set aside for that purpose.

Hattip: Bessy N.