How not to do an interview

Mount St. Vincent PR students looking for a case study on how not to do an interview may want to file away this CBC-Cape Breton year-end interview with John Lynn, CEO of Enterprise Cape Breton Corporation.

Interviewer Steve Sutherland comes off as polite, patient, and persistent. Lynn’s obvious beefs with local media coverage may or may not be valid, but he undercuts his message by appearing peevish and evasive.

Anger rarely works on radio or TV. This guy needs to dial it back.