Facebook continually pesters me to entrer the "city" where I live, but rejects Kempt Head, Ross Ferry, Boularderie, and Cape Breton all of which are more-or-less accurate. It will allow me to enter Halifax, Sydney, or Baddeck, none of which is accurate. Contrast this with Google, which embraces locations with admirable granularity. Google effortlessly adopts islands, villages, hamlets—even micro-locations like Frankie's Pond and Parker's Beach—as long as it sees real people using them. This may seem a small thing, but it strikes me as a profound difference in the cultures of the two organizations. One constantly cajoles you into ill-fitting pigeonholes. The...