When I was a teenager, my parents were friends with Malcolm Hobbs, publisher of what was then a weekly newspaper in Orleans, Massachusetts. The Cape Codder was a respectable example of what might be called the golden age of community weeklies. From time to time, it ran detailed articles — "profiles" — of local worthies, a habit that one day generated a warning letter from a lawyer for The New Yorker magazine. The term, "Profile," he asserted, was a trademark of the great journal, who legendary founding editor, Harold Ross, first applied it to detailed articles about individuals sometime in the...

How does The New Yorker come up with ideas for its Talk of the Town column? Here's the great magazine's helpful instructional video: Yes, with this post, Contrarian has succumbed to shameless viral marketing, but it's New Yorker shameless viral marketing....