How fake temperatures came to dominate weather forecasts

Scientific American calls bullshit on wind chill: [I]f the air temperature is, say, 15 degrees F, and a 20–mile per hour wind makes the wind chill –2 degrees F, would the temperature of your exposed skin drop to that temperature? No. Your skin temperature cannot drop below the actual air temperature. The coldest your uncovered face could get would be 15 degrees F whether the wind is calm or howling at 40 mph...