A recent story by Andrew MacDonald in the online journal AllNovaScotia.com included the following sentence:
NSP has begun slowly moving its 500 workers out of the Barrington Tower office to a new $54-million HQ on the Halifax waterfront, dubbed the Bennett Bunker for NSP ceo [sic] Rob Bennett [emphasis in the original].
The phrase, “dubbed the Bennett Bunker,” is noteworthy for having been cast in passive voice, a grammatical form journalists often decry as a way for politicians and similar miscreants to evade responsibility for their actions. Who exactly “dubbed” NS Power’s office building “the Bennett Bunker?” Why, AllNovaScotia, that’s who.
It invented the phrase on July 3, 2008, the day conversion of the building (which is actually rebuilt, not new) was announced, and shortly after Bennett assumed the company’s top job. As best I can tell from a Google search, no one other media outlet has ever used it. This failure to gain traction elsewhere hasn’t discouraged AllNovaScotia’s writers, however. The journal has used “Bennett Bunker” in 35 subsequent stories. Wouldn’t the honest thing be to write, “which we at AllNovaScotia.com call the Bennett Bunker?”
The cutesy alliteration hasn’t caught on because it conveys no fresh insight about the building or Bennett’s term as head of NS Power. Writers usually apply “Bunker” metaphorically to the fortified redoubt of an uncommunicative public figure who hides out to avoid critics or public accountability. The record shows that, as chief executives go, Bennett is reasonably forthcoming. He testifies before the Utility and Review Board, makes public appearances, takes questions, speaks to editorial boards, gives interviews, and participates in public engagement sessions.
AllNovaScotia’s use of “Bennett Bunker” is of a piece with the starkly hostile coverage NS Power receives from some of its writers, and from Nova Scotia media in general, who report electricity cost issues as if NS Power were solely responsible for rising world energy prices, ever tighter environmental regulations, and the Buchanan government’s understandable, but now regretted, decision to overcommit to coal generation in the 1980s.
The fact that unhappiness over increasing electricity costs has focused public hostility on NS Power does not relieve journalists of responsibility for reporting the reasons for those cost increases competently, honestly, and evenhandedly. (And, yes, the same could be said of opposition politicians.)
[Disclosure: I have done occasional contract work for NS Power, mostly writing.]