Perhaps you have seen this speech Kevin Spacey gave at the Edinburgh Television Festival last month. It’s been making the rounds on tech and entertainment sites, and has more than a million views. But if not, please take four minutes for the pithiest explanation I’ve heard of the disruption that has upended the television and motion picture industries. [Video link]
A few excerpts:
The success of the Netflix model—releasing the entire season of House of Cards at once—proves one thing: The audience wants the control. They want the freedom….
Through this new form of distribution we have demonstrated that we have learned the lesson that the music industry didn’t learn: Give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it rather than steal it….
If you watch a TV show on your iPad is it no longer a TV show? The device and length are irrelevant … For kids growing up now there’s no difference watching Avatar on an iPad or watching YouTube on a TV and watching Game Of Thrones on their computer. It’s all content. It’s all story….
The audience has spoken They want stories. They’re dying for them.
It’s not just drama. Major League Baseball figured out six years ago that people wanted access to their games on many more platforms than the traditional TV screen or radio receiver. They created MLB.com, which allows radio and TV broadcasts of every major league game from spring training to the World Series to be played on any computer, tablet, or smartphone, and fans were delighted to pay a reasonable fee for that flexibility.
If Spacey is right, and I think he is, then the Canadian companies that buy the rights to US content, and then insist that US websites carrying that content block Canadian viewers, will pay a big price for robbing viewers of control.
H/T: Leo Laporte and Christine Crawford