Halifax Netizen and autism activist Charlene Croft rates the Web 2.0 social marketing strategy of the four parties' election websites, with the Liberals and Tories on top at 7/10, the NDP (6/10) and the Greens (5/10) lagging. Moneyquotes:
The Conservatives have a very slick website.  It is extremely aesthetic and “Nova Scotian”… which is easy to do when you have access to the designers which have gotten some very nice contracts from the Tories (NSLC, and the Nova Scotian Gaming Authority to name two)… Revolve Branding 360 are big playas round these parts… and the Tories have always understood the importance of branding.  […] The third photo is a beauty… perhaps the most compelling of all three.  It is related to gambling, and risk… which the designer knows much about given they do design work for both ALC and the gaming corporation.  […]
17 May, 2009

Oh dear!  Google "Progressive Conservative Party of Nova Scotia," and see what turns up: A paid ad for Darrell Dexter Metatext describing the PCs as the "governing party led by John Hamm." ...

17 May, 2009

Common wisdom has it that voters don't elect opposition parties; they defeat governments. My sense is that voters have had enough of Rodney MacDonald. They don't hate him, but they haven't warmed to him, and they're ready to see him go. In voters' eyes, he suffers from comparison with Premier Hamm, his predecessor, perhaps the best premier of our generation. The fact that his government fell on a question of massive deficit financing adds to the problem. Reining in the provincial debt was one of Hamm's signature achievements. Rodney's defeat is not a sure thing. It's hard to identify the seats he...

16 May, 2009