A Saturday spike in Google searchs for Jack Layton

Since the debate, we’ve kept an eye on searches for the five party leaders, using the Google Trends tool that famously notices ‘flu outbreaks before the Centres for Disease control. (Previous examples here and here.) Extreme caution is required, but look what happened to Jack Layton yesterday.

Google Trends Saturday

On its face, this means a lot of interest in Jack. I assume that’s mainly a result of the found-in story, but a friend argues otherwise:

[I]ndications from previous elections (check 2008) seem to suggest [it reflects] popularity as well, though I don’t know why. It’s quite a spike, though.

It is quite a spike, and quite a leap to assume it reflects an increase in popularity, given that it occurred in the 24 hours after the campaign took a  salacious incoming missile. Still, it’s intriguing—and noteworthy that Layton searches have consistently outpaced those for Harper, which consistently outpace those for Ignatieff, May, and Duceppe. Searches for Iggy and Harper remained flat yesterday.


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