18 May Does he have a guitar instructor, too?

Dave Carroll has a publicist.

I’m going to say that again. Son of Maxwell Dave Carroll, the Nova Scotia folksinger who needed only $150 and some creative friends to turn a beef with a US airline into a mortifying (to the airline) viral video that drew nearly 12 million pageviews, now has his own publicist.

Eliza Levy is a pleasant sounding young “assistant to the publicity team” at Media Connect, a division of Finn Partners of New York. She’s handling PR for Carroll’s newly published book, United Breaks Guitars: The Power of One Voice in the Age of Social Media, and his related Gripevine.com website.

Contrarian heard from her, likely because we featured UBG, as she calls it, the day after Carroll posted it on YouTube, when it had only a few hundred hits. You can buy the book here or, no doubt, at your nearby bookstore.