Dave Carroll has a publicist. I'm going to say that again. Son of Maxwell Dave Carroll, the Nova Scotia folksinger who needed only $150 and some creative friends to turn a beef with a US airline into a mortifying (to the airline) viral video that drew nearly 12 million pageviews, now has his own publicist. Eliza Levy is a pleasant sounding young "assistant to the publicity team" at Media Connect, a division of Finn Partners of New York. She's handling PR for Carroll's newly published book, United Breaks Guitars: The Power of One Voice in the Age of Social Media, and his...

18 May, 2012

How a video goes viral: Sometime on Wednesday, Halifax filmmaker Andrea Dorfman uploaded her lovely video, featuring Tanya Davis's poem about solitude, to YouTube. At 6:38 a.m., Friday, when Halifax artist Shelagh Duffett reposted the video to her website, it had been viewed 40 times. Kimberley Mosher, an account manager for a Halifax Advertising agency, saw it on Shelagh's site and put it on her Facebook page, where, in turn, fashion blogger Allison Garber saw it and reposted the link to her FB page. All this happened in less than three hours. Allison's and my mutual friend (and brilliant, Baddeck-based communications strategist) Stacey Pineau sent me the link...

03 August, 2010