How Big Oil lost Nova Scotia’s fracking debate
If you work in business, government, politics, communications, journalism, or marketing, and you'd like a five minute primer on how not to botch a public policy issue, read CCL Group chairman Steve Parker's column in Thursday's Halifax Chronicle-Herald. I've been critical of the histrionics, self-righteousness, and personal attacks deployed by fracking opponents (see posts here, here, here, and here), but the truth is, Big Oil's behaviour in the fracking debate has been equally reprehensible, as Parker cogently explains: The seeds of the fracking ban here lay in the attitude and actions of industry who failed on two fronts: for years positioning fracking as essentially harmless and failing to respect and respond to the...